Start here
The short answer
For a shoppable TikTok LIVE, the streaming app is the camera, not the cash register. TikTok Shop documents product pinning in LIVE Manager. TikTok LIVE Studio, OBS Studio, Streamlabs Desktop, and Restream document ways to send a picture. Which of those ways your account can actually use is an eligibility question TikTok answers inside the product, and the published rules do not all say the same thing.
If the job is a brand account that must pin products, start in TikTok Shop LIVE Manager. Seller University says you add at least one product before you go LIVE, and that a Pin button appears once you are live. The same article says OBS Virtual Camera can be the video source and that a stream key is not required for that path. That is the Shop-native desktop route we could verify.
If the job is TikTok’s own desktop app, LIVE Studio runs on macOS and Windows, you log in with a TikTok account, and you still need LIVE access. Its help center documents scenes, a portrait layout, text and image sources, and a dual portrait-and-landscape layout. It does not document TikTok Shop product pinning. Treat that as not documented, not as a hidden yes.
If the job is a third-party encoder, TikTok’s September 29, 2026 Creator Networks guide tells you to put TikTok’s Server URL and Stream Key into OBS. It does not publish a fixed server address, and it says desktop options vary by account and region. Streamlabs and Restream document their own TikTok logins and also publish a gaming-content rule they date to July 7, 2025. We did not find that rule on the TikTok pages in Sources. A product demo is not a game. Do not assume a shopping LIVE qualifies for a third-party connection a gaming page describes.
We read the pages linked below on October 30, 2026. We did not install every app, we do not score them, and table order is not a ranking. Get Live is our company. It is an agency, not streaming software, and that row is labelled so it is not mistaken for another encoder. Where to put the lights and the product wall is a different decision, covered in the home vs studio vs rented space guide. This page does not repeat that one.
We do not reprint prices. Where a vendor has a paid tier, the row says free or paid and links the pricing page. Open it on the day you buy. Nothing on this page is an affiliate link, and nobody on the list paid to be included.
Encoder and Shop console are different jobs
Brands searching for “TikTok LIVE software” usually want one login that does the show and the cart. TikTok’s own docs split those jobs.
The picture
The picture can come from the TikTok mobile app, from LIVE Studio, from a browser Go LIVE flow, or from an encoder. The Creator Networks guide lists three desktop options: LIVE Studio, OBS with a Server URL and Stream Key, and Go LIVE through TikTok on the web. It says availability may vary by account and region. LIVE Studio’s install article, updated March 4, 2026, says the app supports macOS and Windows and that you log in with a TikTok account. If you are not already a LIVE creator on the phone app, that article points you at an access application.
The cart
Seller University’s LIVE Manager article, dated May 13, 2026, is the desktop console for a shopping LIVE. It says you need at least one product in the LIVE before you can go LIVE, and it recommends at least ten. You add products from LIVE product sets, showcase products, product links from sellers, or collaboration invites, up to 100 products. After you are live, a Pin button makes the chosen product visible to viewers. The same console is where the article places flash sales, giveaways, and billboards. Those are Shop tools. They are not described as buttons inside OBS, Streamlabs, or Restream.
LIVE Manager also says moderators can work the desktop while the host is on camera, and that you can practice with a video source, including OBS, without viewers in the room. That split — one person on the picture, one person on the pin — is the operating model the article describes. It is why “best streaming software” and “best way to pin a SKU” are not the same shortlist.
How we compared them
The same eight questions, answered only from the pages in Sources. A blank we could not fill stays “not documented.”
- Operating systems. What the vendor says it runs on, including a browser if that is the product.
- TikTok Shop pinning and showcase. Only if that vendor, or TikTok Shop, documents it for that tool.
- Stream key and eligibility. Whether a Server URL and stream key are required, and the caveats TikTok states. Where only a third party states a TikTok rule, we say so.
- Scenes and cameras. Multiple scenes, and whether more than one camera is described.
- Overlays. Text, images, widgets, or a theme library the vendor actually describes.
- Vertical canvas. Portrait, 9:16, or a vertical layout, using the vendor’s words.
- Multistreaming. More than one destination at the same time. A second orientation of the same TikTok LIVE is not counted as multistreaming.
- Price model. Free, paid, or both. No dollar amounts. Pricing pages are linked.
Comparison table
Cells are compressed. The notes under the table are the sentences we are willing to stand behind, each tied to a link. “Not documented” means the pages we read for that tool do not say it.
| Tool | OS | Shop pin | Stream key | Scenes | Vertical | Multistream | Price model | Source |
|---|---|---|---|---|---|---|---|---|
| Get Live (our company) | Not software. People run the broadcast. | Not a pinning feature. The team uses TikTok’s own console. | Not an encoder. Access is whatever TikTok grants the brand account. | Not a scene editor. | Not a canvas setting. | Not a multistream product. | No published rate card. Agency, not a software plan. | link |
| TikTok LIVE Studio | macOS and Windows, per the install article (Mar 4, 2026) and FAQ (Aug 19, 2026). | Not documented in LIVE Studio help. | Log in with a TikTok account. A stream key is not described as the way you start LIVE Studio. Access still required. | Multiple scenes. Sources include camera, capture, text, image. A 2024 manual says up to 10 sources and switching cameras. | Portrait layout. A 2024 manual names 9:16. Dual layout is portrait and landscape of one TikTok LIVE. | Not documented to other platforms. Dual layout is two orientations on TikTok, not a second site. | Jan 2024 manual labels the Windows button “Free download.” No paid plan on the 2025–2026 help pages we read. | link |
| TikTok Server URL and stream key | Not an app. Whichever encoder TikTok’s web Go LIVE path accepts. | Not documented on the stream-key steps. | TikTok’s Creator Networks guide says OBS uses the Server URL and Stream Key TikTok provides. No fixed server address is published. Availability varies by account and region. | Not documented. Scenes live in the encoder. | Not documented on that guide. | Not documented. | Not documented as a paid TikTok add-on. It is an account permission. | link |
| OBS Studio | Windows 10 and 11, macOS 13.0 or newer, Linux. | Not documented on OBS’s site. TikTok Shop LIVE Manager documents OBS Virtual Camera as a video source, and documents Pin in that console. | TikTok’s guide says paste TikTok’s Server URL and Stream Key. LIVE Manager says the virtual-camera path does not need a stream key. | Unlimited scenes made of multiple sources, including webcams, window capture, images, text, browser windows, and capture cards. | Not documented as a TikTok 9:16 mode. | Not documented as simultaneous multistream on the pages we read. | Free and open source under GPLv2. No paid OBS plan on the help portal. | link |
| Streamlabs Desktop | Windows 10 or newer, and macOS 12 or newer. | Not documented. | Native TikTok connect is described as not needing a stream key. TikTok still has to approve access. A separate RTMP path is not the pitch on this page. | Scenes and sources for horizontal and vertical layouts. A feature named multi-camera is not documented on the TikTok page. | Dual Output documents a vertical canvas. TikTok is the vertical example. The page does not label it 9:16. | One horizontal plus one vertical destination is described as free. Three or more, or two in the same orientation, requires Ultra. | Desktop download is labeled Free. Ultra and Ultra+ are paid upgrades. Prices are on Streamlabs’ plan page, not here. | link |
| Restream | Restream Studio in a desktop browser on Windows and macOS. Not a claim about Linux. | Not documented. | Native connect logs into TikTok. A stream key is optional, as Custom RTMP, if TikTok already gave you one. Restream does not issue TikTok keys. | Browser layouts, camera, guests, logos, overlays. Multiple local cameras are not documented. OBS scenes can be sent through Restream. | Portrait mode is documented. The pages we read do not label it 9:16. Landscape is described as gaining black bars on TikTok. | Yes. Free plan is two channels at once. Paid plans add channels. Every destination gets the same stream. | Free plan plus paid plans. Channel counts are on the pricing page. Dollar amounts are not reprinted here. | link |
TikTok LIVE Studio
Install and start LIVE Studio, updated March 4, 2026, says LIVE Studio currently supports both macOS and Windows. You download it from TikTok’s site, install it, and log in with a TikTok account. The article says someone who is not already a LIVE creator on the mobile app probably does not have access yet, and points to the apply flow. The FAQ, updated August 19, 2026, answers “Is there a MacOS version?” with yes, for both macOS and Windows. The same FAQ says LIVE Studio and OBS have similar functions, that LIVE Studio is developed by TikTok, and that creators use it by logging in, which the FAQ presents as better information and content safety.
That OS answer disagrees with an older page. The operation manual, updated January 19, 2024, says LIVE Studio only supports Windows and that the download button is “Free download for Windows.” The March 2026 install article and the August 2026 FAQ are the later pages, so this guide treats macOS and Windows as the current claim. We did not find a paid LIVE Studio plan on the help pages updated in 2025 and 2026. The January 2024 manual is the page that uses the words “Free download.”
Access, in the words TikTok still prints
Apply for LIVE access, updated February 11, 2025, says you need LIVE access to go LIVE from LIVE Studio. If you are already an active LIVE creator, access can be instant when the account is a certain number of days old, you have gone LIVE for a certain amount of time recently, you have a certain number of followers, and access has not been suspended or revoked. The article says those requirements vary by country or region and are subject to change without notice. Unmet requirements show in the app. If you are a streamer on another platform and not an active TikTok LIVE creator, the article says you submit a form about that other channel, review can take days, and approval arrives as a notice in the TikTok app.
The August 2026 FAQ adds a trial condition: if you are on a trial, go LIVE for at least 25 minutes, twice, during the first week, or access can be revoked. It also says access requirements may vary by country or region, and that an expired trial means you reapply. The January 2024 manual printed specific follower counts and LIVE-history thresholds, with different figures for the US and for everywhere else. The February 2025 article no longer prints those numbers. We are not copying the old figures into a 2026 buying guide. Open the app. The gray text is the requirement that applies to that account.
The Creator Networks guide, dated September 29, 2026, states a separate baseline for going LIVE at all: at least 18 years old, or the age of majority in the relevant country or region, the required number of followers, which may vary by region, and Community Guidelines. It says monetizing a LIVE has additional criteria, including varying regional age thresholds, and it does not spell those out. It also says creators need the required access to use LIVE Studio.
Scenes, cameras, overlays, and a vertical canvas
What’s a scene?, updated February 11, 2025, says a scene is what viewers see and that you can set up multiple scenes and switch during a LIVE. The layout types it names are Portrait, for mobile viewers watching vertically, Landscape, for widescreen such as PC gaming, and Dual layout, so viewers can switch between portrait and landscape. You pick a layout, add a scene from a template, then move, resize, and reorder sources. The article says you can preview the LIVE tab and the For You tab.
What’s a source?, the same date, lists camera, game capture, display capture, window capture, capture card, phone cast, text, video, image, and a link that previews a webpage. Text and image sources are the overlay tools that article describes: titles, alerts, backgrounds, branding. It also points at widgets for a follower alert, chatbox, viewer ranking, goal, and countdown. The help center lists a separate article titled “Use themes to decorate your scenes.” We did not need that article to establish that text, images, and those widgets exist. We are not describing theme packs we did not read.
The January 2024 manual is more specific about cameras and aspect ratio, and it is older. It says you can add up to 10 sources, switch scenes while you are LIVE, and switch between 16:9 and 9:16. It says that when you have multiple cameras you can switch and select different cameras, and that you can place the camera, rotate it, flip it, and use a background-removal or green-screen cutout. The February 2025 source article does not repeat the “10 sources” cap or the “9:16” label. Use the later articles for layout names, and treat 10 sources and the 9:16 label as what the 2024 manual printed.
Dual layout, updated February 11, 2025, says dual layout means landscape plus portrait, and that you go LIVE in both orientations at the same time so the layout follows the viewer’s screen. You edit portrait first. Sources and widgets added there show up in landscape. Landscape can only use those synced sources. You can change their size and position, not their appearance. TikTok says it syncs the two layouts so someone cannot show different content in each view. One limitation matters for overlays: chatbox and ranking widgets are removed when you switch a landscape scene to dual layout, because the article says they are not supported in portrait. Dual layout is still one TikTok LIVE. It is not documented as multistreaming to YouTube, Twitch, or anywhere else.
Shop pinning
Not documented. None of the LIVE Studio articles above mention TikTok Shop, a shopping bag, a showcase, or a pin. The August 2026 FAQ describes co-host, multi-guest, enhance, and effects as LIVE Studio features. Those are not product pins. If you need a pin, the documented control is LIVE Manager, which is a different product surface. LIVE Manager’s FAQ says a stream key is not necessary for OBS Virtual Camera “unlike LIVE Studio.” We quote that contrast and we do not invent a diagram that merges the two apps. LIVE Studio’s own install article says you log in. It does not say you paste a stream key to start LIVE Studio.
The FAQ also publishes hardware tiers: a Windows minimum, intermediate, and gaming/advanced level, and a macOS minimum and recommended level, with CPU, GPU, and memory in the table. Minimum is described as the floor, and TikTok says it does not recommend extra plugins or audio software on that configuration. Intermediate is described for co-host, multi-guest, enhance, and effects. Advanced is described for professional gamers, musicians, and performers. Read the table on the FAQ before you buy a computer. We are not reprinting the grid, because a copied spec sheet is how this kind of page goes stale. The January 2024 manual recommends upload bandwidth over 2.5 Mbps. Later articles we read do not repeat that number, so treat it as that manual’s recommendation.
TikTok’s Server URL and stream key
We looked for an official page that uses the name “LIVE Producer” for the desktop stream-key screen. The TikTok pages in Sources do not use that name. The page that does document a key is the Creator Networks guide, dated September 29, 2026. Under “Use OBS” it says to create or select a scene, add sources such as a webcam, microphone, or game capture, enter the Server URL and Stream Key provided by TikTok, check the preview, and start streaming so OBS sends the LIVE to TikTok. A separate heading, “Go LIVE through TikTok on the web,” says you log in on a desktop browser, choose the Go LIVE or LIVE option that is available, add a title and cover, and follow the on-screen instructions. The guide does not say those two desktop paths are the same screen, and it does not publish a server hostname. Copy the URL TikTok shows you. Do not copy one from a tutorial.
Eligibility on that guide is the general LIVE bar: 18 or the local age of majority, a follower requirement that may vary by region, and Community Guidelines, plus whatever extra rules apply if you monetize. It says the availability of desktop LIVE options may vary by account and region. It does not say that holding LIVE Studio access, or being able to go LIVE on a phone, grants a stream key. LIVE Studio’s February 2025 apply article is about LIVE Studio access, not about issuing an RTMP key to OBS. We did not find a TikTok page that lists the countries, follower counts, or content categories that unlock a stream key in 2026. That absence is the caveat. If the web Go LIVE screen does not show a Server URL and a Stream Key, this path is not available on that account, and no encoder can invent the key.
Shop pinning is not documented on those steps. The guide does not mention a shopping bag or a showcase. Vertical 9:16, overlays, and multistreaming are also not documented there. Those are properties of the encoder you paste the key into, or they are not documented at all. The January 2024 LIVE Studio manual’s Windows-only line and its numeric access thresholds are about LIVE Studio, not a published RTMP spec. A Japanese TikTok creator article we did not use as a source for this English guide disagrees with the current English install article on which operating systems LIVE Studio supports. We stayed with the English pages dated 2025 and 2026.
OBS Studio
OBS Studio describes itself as free and open source software for video recording and live streaming. The download page, as read on October 30, 2026, says the Windows release supports Windows 10 and 11, the macOS release supports macOS 13.0 and newer, with separate Intel and Apple Silicon installers, and that Linux builds are an official Flatpak on Flathub and a PPA for Ubuntu 26.04 and newer. The version listed that day was 33.0.1, with the release line “October 29th.” The page does not print a year next to that date.
The help portal says OBS is free for anyone to use, for any reason, under the GPLv2 license, with no watermarks and no limit on commercial use. It also says that if someone asks you to pay for OBS, that is a scam. There is no paid OBS tier on that page to link. The homepage says you create scenes from multiple sources, including window captures, images, text, browser windows, webcams, and capture cards, and that you can set up an unlimited number of scenes and switch them with custom transitions. “Webcams” is plural, inside “multiple sources,” which is the multi-camera fact OBS actually publishes. Studio Mode previews a scene before you push it live. Multiview can show eight scenes. The homepage also says OBS supports a plugin and script API. It does not, on the pages we read, document a built-in simultaneous stream to TikTok and another platform. We are not calling a plugin “OBS multistream” without an OBS page that says so.
TikTok support is not documented on obsproject.com. The pages we read do not name TikTok, a 9:16 canvas, or TikTok Shop. TikTok documents OBS in two places, and they are different setups. The Creator Networks guide’s OBS steps are the stream-key path: Server URL, Stream Key, then Start Streaming. Seller University’s LIVE Manager article is the Shop path: if OBS is running, OBS Virtual Camera can be the default video source, you can also select it by hand, and the FAQ says you do not need a stream key for that virtual camera. The same FAQ says audio is not provided via virtual-camera software, so the microphone has to be chosen separately, and it says TikTok cannot support issues that are specific to OBS. It tells you to test picture and sound in Desktop Practice Mode before you go LIVE.
Shop pinning is not an OBS feature on either site. Pin stays in LIVE Manager: the Pin button, the shopping bag, showcase products, seller links, collaboration invites, and LIVE product sets. Overlays, in OBS’s words, are sources: images, text, and browser windows you place in a scene. A vertical mode aimed at TikTok is not documented on OBS’s site. If you need a 9:16 frame, LIVE Studio is the tool whose own help center documents a portrait layout. OBS can still be the camera inside LIVE Manager while that console handles the cart. That combination is the one TikTok Shop documents. It is not the same thing as OBS “supporting TikTok Shop” on the OBS website.
Streamlabs Desktop
Streamlabs’ TikTok page says you stream from Streamlabs Desktop to a TikTok account. The download block on that page says Windows 10 or newer, macOS 12 or newer, and labels the download Free. The navigation line on the same site says “Stream games on TikTok, no stream key needed.” The steps on the page are: open Desktop and log in, choose TikTok and connect, apply for access, then set a title and a game category and go live after TikTok notifies you about eligibility. The page says TikTok integrated chat can sit inside Desktop once TikTok is the primary chat source.
The same page states a content rule and dates it. Effective July 7, 2025, any streamer using Streamlabs for TikTok LIVE who streams less than 50 percent gaming content may have streaming access revoked. If access is lost, the page says you can reapply through Streamlabs after fourteen days if 50 percent of the streams after removal are gaming content, and that you must keep that threshold after reinstatement. Streamlabs says TikTok is making the change for trust and safety on content that arrives through third-party tools. This is Streamlabs’ account of a TikTok rule. It is not a sentence we found on TikTok’s LIVE Studio FAQ, the apply article, or the September 2026 Creator Networks guide.
For a brand whose LIVE is a product demo, that paragraph is the deciding line, not the scene editor. A shopping broadcast that is not gaming may be outside the rule Streamlabs prints, even when the phone app still lets the account go LIVE. Confirm the category TikTok shows in the apply step. We are not advising anyone to label a product demo as a game.
Vertical, overlays, multistream, price
The TikTok page says you can customize scenes and sources for horizontal and vertical formats with Dual Output, and that Dual Output can stream to TikTok plus one other destination for free. The Dual Output page says you edit separate horizontal and vertical canvases and stream both at the same time, and that one horizontal destination plus one vertical destination is free. It names TikTok as a vertical example next to a horizontal YouTube or Twitch stream. It says three or more platforms, or multiple platforms in the same orientation, require Streamlabs Ultra. The Dual Output page we read says “vertical.” It does not print “9:16.”
Overlays are part of the product description. The TikTok page’s navigation lists themes and overlays, and the Ultra page says the free plan includes hundreds of free stream overlays and widget themes, with a fuller library on Ultra. A control named multi-camera is not documented on the TikTok page. Scenes and sources are. Shop product pinning and showcase are not documented. Multistream to several destinations is an Ultra feature on the plan page, which also lists a higher Ultra+ tier. Both are paid. Dollar amounts stay on that page.
We could not read Streamlabs’ older help-center announcement of the TikTok integration. The request was refused. Everything in this section is from the TikTok platform page, the Dual Output page, and the Ultra page, fetched October 30, 2026. If those three disagree with a help article you can open, trust the article you can read that day and the prompt inside the app.
Restream
Restream’s TikTok page documents TikTok as a destination, so Restream is in this comparison. PRISM Live Studio, vMix, and Ecamm are not, for the reason in the next section. Restream Studio is described as browser software on a PC or Mac: a supported desktop browser, camera and microphone, portrait mode, layouts, logos, backgrounds, and overlays, plus guests who join from their own browser. The page says you do not need OBS for that path, and that a desktop encoder is a better fit when you need advanced game capture. If you already have OBS scenes, Restream says OBS can send one output to Restream and Restream can deliver it to TikTok and other channels.
Two connection methods are documented. The native one is a TikTok login inside Restream. If the account is not approved, the page says you may see “Streaming not allowed” or “You can’t go live on TikTok yet,” and that you can apply. TikTok reviews the request. The second method is Custom RTMP, only if TikTok has already given you a stream key. Restream says it does not issue TikTok stream keys, and that Custom RTMP does not replace TikTok’s eligibility rules. The page also says LIVE access in the TikTok mobile app, or in LIVE Studio, does not guarantee access through Restream.
Restream’s help center says that as of July 7, 2025, TikTok requires at least 50 percent of recent content to be gaming-related to keep access through a third-party tool like Restream, that access can be revoked if you miss it, and that you can reapply after 14 days. The integration page repeats that claim and points at the help center. The help article also says an application can ask for a link to a primary channel on Twitch, YouTube, or Facebook, an estimate of average concurrent viewers, and screenshots that prove you hold the account. It recommends Portrait mode, says a landscape stream is transcoded with black margins on TikTok, and says you cannot update titles or thumbnails on TikTok after the stream has started. It says TikTok Live Studio is TikTok’s desktop app “available for Windows,” and that it is not the same thing as access through Restream. That Windows-only clause is narrower than TikTok’s March 2026 install article, which says macOS and Windows. For LIVE Studio’s operating systems, use TikTok’s page. For whether Restream will accept the account, use Restream’s page and TikTok’s approval screen.
Multistreaming is the product. The TikTok page says you can send the broadcast to TikTok and other platforms at the same time, that the number of channels depends on the plan, and that every destination receives the same stream. Restream’s pricing page says the free plan can stream on two channels at once, and that paid plans offer extra channels and more features. The free plan shows Restream branding, and the TikTok page says some branding options depend on the plan. Recordings are described as a paid-plan feature. Shop pinning is not documented. Multiple local cameras are not documented. Guests by browser link are. Portrait mode is documented. The label “9:16” is not on the Restream pages we read.
Restream also prints recommended video and audio settings in that help article, including resolutions and bitrates. We are not copying those numbers into this guide. They are encoder advice on Restream’s page, not a TikTok Shop spec, and they will move. Open the article when you configure the output.
Tools we left out
The brief for this page allowed PRISM Live Studio, vMix, and Ecamm Live only if their own official pages document TikTok support. They do not, on the pages we fetched.
- PRISM Live Studio’s FAQ lists YouTube, Facebook, CHZZK, NAVER Shopping Live, BAND, NAVER TV, SOOP, Twitch, and RTMP URLs. TikTok is not in that list. A generic RTMP field is not a TikTok support statement.
- Ecamm documents custom RTMP to “most any RTMP-compatible streaming server” and does not name TikTok on the homepage we read.
- vMix’s virtual-camera article explains how to send video to third-party apps. It does not name TikTok. Forum threads where users discuss TikTok are not vMix documentation of TikTok support.
Leaving them out is not a claim that a custom RTMP key can never be pasted into them. It is a claim that their official pages did not document TikTok, so this guide will not invent a feature row. If TikTok has not shown you a Server URL and stream key, a custom-RTMP field has nothing official to point at.
Which to pick
Match the account you have, then the show you are actually producing. The room still matters. Light, sound, and the product wall are the setup guide. Staffing the hour is the LIVE selling guide.
- You need Shop pins on a brand or creator accountUse LIVE Manager as the system of record for the cart. Add the products, including showcase products if that is how your catalog is listed, and use the Pin button the article describes. For the picture, the documented no-key route is OBS Virtual Camera into that console, with the microphone selected separately, tested in Practice Mode. LIVE Studio is the right app when you want TikTok’s own scenes and a portrait layout and your account has LIVE Studio access. It is not documented as the place the pin lives. Keep a person on the console if the host cannot tap the pin and demo the product at the same time.
- TikTok has shown you a Server URL and a stream keyThe Creator Networks guide’s OBS steps are the documented way to use it. OBS is free, runs on Windows, Mac, and Linux, and is the encoder TikTok names. Scenes, text, images, and more than one webcam source are on OBS’s homepage. A TikTok 9:16 preset is not. Do not paste the key into a second app “just to try,” and do not put it in a ticket or a slide. The guide does not discuss key rotation. Treat the pair as belonging to that LIVE setup, and read the labels on the screen TikTok gives you.
- You want vertical plus a second platform, and the content is gamingStreamlabs documents that shape directly: Dual Output, TikTok as the vertical destination, one other destination on the free tier, Ultra if you need more. Restream documents the same idea from a browser, with a free plan at two channels and paid plans above that, and with OBS as an optional producer. Both vendors publish the July 7, 2025 gaming-content rule in their own words. If the stream is a game, those pages are the ones that describe the connection. If the stream is a product, do not pick them only because the marketing says TikTok. Read the 50 percent paragraph first.
- The LIVE is a product demo, not a gamePrefer the paths TikTok documents without a third-party gaming clause: the phone app, LIVE Studio when access is granted, web Go LIVE when that option appears, and LIVE Manager plus OBS Virtual Camera when the account is a Shop host. Streamlabs and Restream may still approve a non-gaming account. Their pages tell you not to count on it, and TikTok’s pages we read do not confirm the 50 percent line. Apply, and believe the approval screen.
- Nobody on the team will run the encoder and the cartSoftware does not host the hour. A scene preset does not pin the SKU, answer the comment, or notice the violation tab. If the gap is a person, the honest options are hiring that operator or hiring an agency. The LIVE shopping agencies comparison is the list for that decision. Get Live is on this page only as the done-for-you row, and it is our company.
Where Get Live fits (our company)
Disclosure, up front: Get Live is our company. It is a certified TikTok Shop Partner agency. It is not streaming software, it does not replace LIVE Studio or OBS, and it is not ranked against them. The badge means TikTok vetted the agency. It is not a sales result and it is not an endorsement of any encoder. We do not publish a rate card, and we do not guarantee GMV.
The done-for-you version of this decision is that someone else owns the picture and the cart. When LIVE is in scope, Get Live commits to a brand’s first live-selling broadcast within 21 days from kickoff, with the booth built and hosts cast. That commitment is about the broadcast, not about a software license. Which encoder the account is allowed to use is still TikTok’s call. Scope for a given brand sits on the agency page.
One published result, and the only one this page uses. a pickleball brand, name withheld, last 30 days ending Oct 5, 2026: $6,108 trybe-attributed sales, 103 orders, $1.40K Meta ad spend, 5.39 ROAS, $10.85 CPA. ROAS and sales are Meta/Trybe-reported attribution. The write-up is creator videos as Meta ads. It is one reported window, not a forecast for another catalog, and it is a Meta ads result rather than a claim about streaming software.
- Trybe-attributed sales
- $6,108
- last 30 days ending Oct 5, 2026
- Orders
- 103
- last 30 days ending Oct 5, 2026
- Meta ad spend
- $1.40K
- last 30 days ending Oct 5, 2026
- ROAS
- 5.39
- last 30 days ending Oct 5, 2026
- CPA
- $10.85
- last 30 days ending Oct 5, 2026
ROAS and sales are Meta/Trybe-reported attribution. One 30-day window, not a projection. Details: getlive.ai/creator-videos-meta-ads
If you want that path run for you, send a Shop ID through the free analysis on this page or book a 30-minute call. If you will run the show in-house, start with LIVE Manager and the encoder your account is actually allowed to use, and ignore any row whose docs do not match the LIVE you are producing. Creators looking for brand work can apply at /creators.
Sources
Every factual claim about a tool on this page comes from one of these pages, as read on October 30, 2026. If a page has moved, the gap belongs in an update to this guide, not in a guess.
- TikTok LIVE Studio: Install and start LIVE Studio (updated Mar 4, 2026)
- TikTok LIVE Studio FAQ (updated Aug 19, 2026)
- TikTok LIVE Studio: Apply for LIVE access (updated Feb 11, 2025)
- TikTok LIVE Studio operation manual (updated Jan 19, 2024)
- TikTok LIVE Studio: What’s a scene? (updated Feb 11, 2025)
- TikTok LIVE Studio: What’s a source? (updated Feb 11, 2025)
- TikTok LIVE Studio: dual layout (updated Feb 11, 2025)
- TikTok LIVE Creator Networks: How to Go LIVE on TikTok (dated 2026-09-29)
- TikTok Shop Seller University: LIVE Manager (dated 05/13/2026)
- OBS Studio homepage
- OBS Studio download
- OBS Studio help portal
- Streamlabs: Stream on TikTok from PC
- Streamlabs Dual Output
- Streamlabs Ultra plans
- Restream TikTok integration
- Restream Help Center: Stream to TikTok
- Restream pricing
- PRISM Live Studio FAQ
- Ecamm
- vMix: virtual camera to third-party apps