TikTok Shop blog for brands
Playbooks
Guides
Guide · For brands deciding whether to hire an agency, and which one.
How to choose a TikTok Shop agency
What a TikTok Shop agency actually does, what a managed shop includes, the questions that separate operators from resellers, and how to read the results they show you.
Guide · For brands whose shop is live but whose creator channel is not.
How to build a TikTok Shop creator affiliate program
How TikTok Shop's affiliate channel works, how brands recruit creators who actually post, what commission and sampling decisions really control, and why creator GMV dominates the shops that work.
Guide · For brands weighing in-house operations against a managed shop.
What running a TikTok Shop actually involves
The unglamorous operating surface of a TikTok Shop — listings, promotions, samples, creator payouts, violations, returns, and ads — and how much of it a brand can absorb in-house.
Guide · For brands deciding whether LIVE is a channel they should staff.
TikTok Shop LIVE selling for brands
How brands use TikTok Shop LIVE to sell, what the operating calendar looks like, when to hire hosts or an agency, and a buyer checklist — without invented GMV or host rates.
Guide · For brands comparing Amazon and TikTok Shop as cost structures.
Amazon vs TikTok Shop seller costs
A qualitative comparison of the Amazon seller-cost stack versus the thinner TikTok Shop stack for brands choosing a channel mix. Verify current fee tables in Seller Central and TikTok Shop — this page does not invent percentages.
Guide · For brands that need Q4 Shop ops ready before the calendar fills.
TikTok Shop holiday prep for 2026
Holiday 2026 readiness for brands on TikTok Shop — inventory, creative, LIVE calendar, GMV Max, creator affiliates, and staffing. An actionable checklist without fake scarcity stats.
News
News · Seller University
Seller University Sep 15: Seller Center Navigation Update leads — Follower Group Chat also updated
Academy watch · for brands running TikTok Shop ops
News · Seller University
Seller University Sep 14: Mix & Match promotion tool leads — FBT US–MX inventory sharing also updated
Academy watch · for brands running TikTok Shop ops
News · Seller University
Seller University moved again on Sep 11 — What's New in August, outreach, shipments, and a DRAFT recruitment guide
Academy watch · for brands running TikTok Shop ops
News · Seller University
TikTok Shop Seller University shifted its top slate — what brands should do next
Academy watch · for brands running TikTok Shop ops
Get a free analysis of your TikTok Shop
Give us your Shop ID or handle and we will come back with what we would change — category positioning, creator mix, and where GMV is being left on the table.
- No contract and no pitch deck required
- You keep the findings either way
- Usually back to you within a few business days