Seller University Sep 29: LIVE Product Listing Guide, October GMV Sprint, CBT Sign-Up, and LIVE Auction Requirements & Guidelines — Hub Titles and Dates

On the morning of Sep 29, 2026, Get Live checked the visible top of US TikTok Shop Seller University (TikTok Shop Academy), For Sellers tab. Latest courses and articles and Latest policies both rotated. The new course lead is LIVE Product Listing Guide, shown twice: one card badged NEW and labeled Published on Sep 29, 2026, and one card badged UPDATE and labeled Updated Sep 29, 2026.

This post is for brands that pay for TikTok Shop operations: founders, e-commerce leads, and whoever owns the shop's P&L. A listing guide, an October GMV program card, a CBT sign-up card, and a LIVE auction requirements card are seller-side work. They sit with catalog, finance, logistics, and LIVE ops, not with a creator manager working from a title alone.

Latest courses and articles, top four

1. LIVE Product Listing Guide — badged NEW, Published on Sep 29, 2026
2. LIVE Product Listing Guide — badged UPDATE, Updated Sep 29, 2026
3. 2026 October GMV Sprint — badged UPDATE, Updated Sep 29, 2026
4. How to Sign Up for CBT — badged UPDATE, Updated Sep 29, 2026

Latest policies, top four

1. LIVE Auction: Requirements & Guidelines — badged UPDATE, Updated Sep 29, 2026
2. Surprise-Based Products Requirements — badged UPDATE, Updated Sep 28, 2026
3. Fulfillment Policy — badged UPDATE, Updated Sep 28, 2026
4. Customer Order Cancellation, Return, and Refund Policy — badged UPDATE, Updated Sep 28, 2026

Compared with our Sep 28 morning watch, the course top four turned over completely. 26Q4 Seller LIVE Auction Referral Fee Reduction Policy, TikTok Shipping Peak Season Shipping Rate, Collection by TikTok [Time-Limited Promotion], and the Seller Referral Program T&C left the visible course top four. On the policy side, Pet Supplies Requirements, Jewelry Products Requirements, and the AI-generated listing-images policy left the visible top four. Fulfillment Policy stayed, and its hub label moved from Updated Sep 24 (on the Sep 25 and Sep 28 watches) to Updated Sep 28. A card leaving the top slots means Academy is surfacing something newer. It does not mean the older document was withdrawn.

The hub showed two cards with the same title, LIVE Product Listing Guide. The first was badged NEW and labeled Published on Sep 29, 2026. The second was badged UPDATE and labeled Updated Sep 29, 2026. We did not open either card.

Because the essays stayed closed, this post does not describe required listing fields, image specs, title or attribute rules, category placement, or any difference between the Published card and the Updated card. Two cards with one title can be one essay shown twice, two versions, or two URLs. The hub labels alone do not settle that.

The operator move is narrow. Catalog and LIVE ops each open both cards, screenshot the sections that touch products you actually sell on LIVE, and attach those screenshots to one ticket. Do not brief a listing SOP from this article, and do not assume yesterday's listing habits still match a guide whose hub dates are both Sep 29.

2026 October GMV Sprint sat at #3 in Latest courses, badged UPDATE, labeled Updated Sep 29, 2026. The essay was not opened.

This post states no prizes, payout rules, GMV targets, enrollment steps, eligibility, category limits, or program start and end dates. The title includes “October” and “2026.” That is all the calendar information the hub card gives. Anyone building an October live calendar should open the essay and copy only what it says, with the Updated Sep 29 label written on the ticket.

For the broader Q4 operating calendar we already use with brands, see our holiday prep guide. That guide is Get Live's own planning frame. It is not a summary of the GMV Sprint essay.

How to Sign Up for CBT sat at #4, badged UPDATE, labeled Updated Sep 29, 2026. We did not open it, so this post does not describe sign-up steps, eligibility, or account types.

Keep this card on its own ticket. Our Sep 26 post reads TikTok Shipping Peak Season Shipping Rate in full, including the Standard Delivery peak window of Oct 5, 2026 through Jan 17, 2027. The same post reads Collection by TikTok [Time-Limited Promotion] in full. Those are different Academy cards from How to Sign Up for CBT. A sign-up guide updated on Sep 29 does not revise the rate table or the promotion we already quoted, and those earlier essays do not supply the sign-up steps this card's title implies.

The #1 Latest policies card on this watch is LIVE Auction: Requirements & Guidelines, badged UPDATE, labeled Updated Sep 29, 2026. We did not open the essay. This post does not state auction formats, allowed categories, bid rules, eligibility, or fees.

Three earlier cards need to stay separate until someone with Seller Center access opens them side by side:

• This card — LIVE Auction: Requirements & Guidelines, Updated Sep 29, 2026, on today's hub. Essay not opened.
• Sep 24 card — our Sep 24 watch recorded a Latest policies card titled LIVE Auction Requirements, labeled Updated Sep 24, 2026. That post also stayed at titles and dates. Today's title is not the same string, so we do not claim it is the same document or describe a diff.
• Fee policy — 26Q4 Seller LIVE Auction Referral Fee Reduction Policy, read in full on Sep 28. That essay covers the Q4 reduced referral fee on qualifying $1-start Seller LIVE Auction orders. It is a courses card, not this policies card. The fee policy does not replace auction requirements, and this hub label does not change the rates we quoted yesterday.

If your shop is deciding whether to run Seller LIVE Auction in Q4, read yesterday's fee post for the rates and exclusions we verified, then open today's requirements card before anyone schedules a show. Our TikTok Shop live selling guide covers the operating model. It does not restate either Academy essay.

Surprise-Based Products Requirements

Surprise-Based Products Requirements was #2, badged UPDATE, labeled Updated Sep 28, 2026. It was new to the visible policy top four compared with our Sep 28 morning watch. We did not open the essay. This post does not state which products count as surprise-based, what listings must show, or any prohibition.

Fulfillment Policy

Fulfillment Policy was #3, badged UPDATE, labeled Updated Sep 28, 2026. On our Sep 25 watch we read the essay (page dated 09/24/2026) and the hub label was Updated Sep 24. Our Sep 28 watch still showed Updated Sep 24, then at #3 behind Pet Supplies and Jewelry. Today's hub label is Updated Sep 28. That is a newer label. It is not, by itself, a list of what changed. Re-open the live essay before you brief Valid Tracking Rate, Late Dispatch Rate, On-Time Delivery Rate, or Seller-Fault Cancellation Rate from the Sep 25 post.

Customer Order Cancellation, Return, and Refund Policy

Customer Order Cancellation, Return, and Refund Policy was #4, badged UPDATE, labeled Updated Sep 28, 2026. The same title was in the visible policy top on our Sep 22 watch, then labeled Updated Sep 17, 2026. It was not in the top four we recorded on Sep 23–28. We did not open the essay on this watch, so we do not state cancellation windows, refund rules, or return exceptions.

Cards that left the top four still have full reads where we opened them. Use those posts for the text we verified, and re-open Academy if a decision depends on the essay still matching that read.

• Sep 28 — 26Q4 Seller LIVE Auction Referral Fee Reduction Policy, including who qualifies, which orders qualify, and what the policy excludes.
• Sep 28 — Pet Supplies Requirements and Jewelry Products Requirements, both read in full.
• Sep 26 — TikTok Shipping Peak Season Shipping Rate and Collection by TikTok [Time-Limited Promotion].
• Sep 25 — Fulfillment Policy as read when the page was dated 09/24/2026. Today's hub label is newer, so treat that read as the last version we opened, not as proof the Sep 28 label changed nothing.
• Sep 24 — LIVE Auction Requirements, titles and dates only on that watch.

• We will claim: the eight hub rows above, with the badges and Published/Updated dates named, as shown on the For Sellers tabs on the morning of Sep 29, 2026; the comparison to the top fours we recorded on Sep 28, Sep 26, Sep 25, Sep 24, and (for the cancellation policy) Sep 22; and the contents of earlier posts where we said we had read the essay.
• We will not claim: LIVE Product Listing Guide rules; any difference between the Published card and the Updated card; 2026 October GMV Sprint prizes, targets, eligibility, or dates; CBT sign-up steps; LIVE Auction requirements body or fees; surprise-based product rules; a line-by-line Fulfillment Policy diff; or cancellation, return, and refund terms.

• Re-open Seller University and confirm both top-four lists match this watch.
• Open both LIVE Product Listing Guide cards. Screenshot them before anyone rewrites a listing SOP.
• Open 2026 October GMV Sprint. Copy prizes, targets, and eligibility only from that essay.
• Open How to Sign Up for CBT on its own ticket, separate from the Sep 26 shipping-rate and CBT promotion reads.
• Open LIVE Auction: Requirements & Guidelines. Keep it separate from the Sep 28 fee-reduction policy until both essays are on the ticket.
• Re-read the Sep 24 LIVE Auction Requirements note, then compare titles on the live hub yourself.
• Re-open Fulfillment Policy. The hub label moved to Updated Sep 28; the Sep 25 quotes are from the 09/24/2026 page.
• Open Surprise-Based Products Requirements and the cancellation, return, and refund policy before those teams change SOPs.
• Pet and jewelry brands: use the Sep 28 full reads, then confirm the live pages still match.
• Log the Published or Updated date next to every ticket.

Get Live runs TikTok Shop for brands, including live selling and creator programs. We read Seller University so a hub rotation becomes dated tasks with an owner: a listing-guide check, an October program read before anyone quotes a prize, a CBT sign-up ticket kept apart from peak shipping, and an auction-requirements open before October LIVE goes on the calendar. We quote TikTok's documents when we have opened them. On this watch we had titles and dates, so that is all this post reports. We do not publish client results. If you'd rather have a team own this for your shop, you can hire Get Live to run it.

• TikTok Shop Academy / US Seller University hub: https://seller-us.tiktok.com/university (Latest courses and Latest policies, For Sellers, watched the morning of Sep 29, 2026). Essays behind the Sep 29 cards were not opened for this post.
• Previous Get Live watches: Sep 28, 2026 (auction referral-fee policy, Pet Supplies Requirements, and Jewelry Products Requirements, essays read), Sep 26 (peak-season shipping rate and Collection by TikTok promotion, essays read), Sep 25 (Fulfillment Policy essay read; hub label then Updated Sep 24), Sep 24 (LIVE Auction Requirements, titles and dates only).

Disclosure: Get Live is a US TikTok Shop agency writing for brand operators. TikTok Shop Academy content and Seller Center can change without notice. This post reports hub titles, badges, and dates from the morning of Sep 29, 2026, plus links to earlier posts that say when an essay was read. It does not summarize essays we did not open. Sections that tell you which team should open a card are our suggestions, not TikTok policy. Verify on the live Academy before you change listings, auction plans, shipping, or compliance workflows.