Seller University Sep 24: Seller Referral T&C + NEW VoC + Program Performance/Costs + Smart Promo lead courses — Live Plants, Shop Tab Eligibility, LIVE Auction Requirements, IP lead policies

On Sep 24, 2026, Get Live checked the visible top of US TikTok Shop Seller University. This watch is a dual lead: (A) a course / promo cluster in Latest courses — TikTok Shop US - Seller Referral Program T&C, [NEW] Guide to VoC (Voice of Customer), How to View Program Performance and Costs?, and US Smart Promotion Introduction / FAQ (all Updated Sep 24, 2026); and (B) a policy cluster in Latest policies — Live Plants Requirements, Shop Tab Eligibility Requirements, LIVE Auction Requirements, and Intellectual Property Policy (all Updated Sep 24, 2026).

This post is written for brands that pay for TikTok Shop operations: in-house commerce leads, founders who still live in seller center, and agencies like Get Live that run shops as a service. Creators appear here as delivery infrastructure for affiliate, sampling, and live loops when referral literacy, VoC soft-checks, program-cost visibility, Smart Promo FAQ literacy, category/policy diligence, Shop Tab eligibility soft-checks, LIVE Auction requirements literacy, and IP hygiene actually work — not as the primary buyer of this page.

Primary course change on this Sep 24 watch: Latest courses are no longer the Sep 23 CBT Warehouse SOP / TikTok Shipping / Collections / LIVE Auction referral-fee cluster. Academy now lists a Seller Referral Program T&C + NEW VoC + Program Performance and Costs + US Smart Promotion FAQ teaching set with Sep 24 Updated labels. Get Live is not inventing referral T&C mechanics, VoC workflows, program-cost UI steps, or Smart Promo rules from secondary blogs or guesswork.

1. TikTok Shop US - Seller Referral Program T&C — Updated Sep 24, 2026
2. [NEW] Guide to VoC (Voice of Customer) — Updated Sep 24, 2026
3. How to View Program Performance and Costs? — Updated Sep 24, 2026
4. US Smart Promotion Introduction / FAQ — Updated Sep 24, 2026

As of this watch, the operator-honest read is simple: TikTok is elevating Seller Referral Program T&C literacy, a NEW VoC guide, Program Performance and Costs literacy, and US Smart Promotion Introduction / FAQ into the Latest courses top — while Latest policies rotate toward Live Plants Requirements, Shop Tab Eligibility Requirements, LIVE Auction Requirements, and Intellectual Property Policy. That is a different attention mix than yesterday's Brand Auth / IP / OPP + CBT / Shipping / Collections / LIVE Auction fee top. It does not authorize anyone on your team to invent referral percentages, invent VoC workflows, mash Seller Referral T&C with LIVE Auction Requirements, invent Smart Promo rules, or invent Shop Tab eligibility criteria without live-essay receipts.

Brands that staff growth / affiliate / merchandising / finance / compliance owners will treat this slate as this week's diligence queue beside — not instead of — unfinished Brand Auth / IP / OPP / CBT warehouse / Shipping / Collections / LIVE Auction fee work from Sep 23, unfinished Edit/Bulk/Rewards/VoC work from Sep 22, and unfinished BFCM campaign-guide work from Sep 21. Brands that only staff “content” will feel this week as another vibes day and miss the seller-center referral, VoC, program-cost, and Smart Promo literacy the slate is actually teaching.

First Latest courses card on this watch: TikTok Shop US - Seller Referral Program T&C — Updated Sep 24, 2026. Titles + Updated label only on this run — we did not open essay bodies to invent referral percentages, eligibility gates, payout mechanics, or “what good looks like.”

Operator translation without inventing T&C body: when Academy parks Seller Referral Program T&C at #1 of Latest courses with a fresh Updated Sep 24 label, treat it as a signal to soft-check whether your live seller-referral workflows still match Seller Center / Academy reality — who owns referral program literacy, who owns finance sign-off when referral T&C language changes, who owns growth/affiliate handoffs adjacent to referral, and what breaks when leadership invents percentages from a card title. Put growth + finance on a literacy ticket. Screenshot the live essay. Attach those screenshots. Do not invent a T&C checklist from this article.

• Open a Seller Referral T&C literacy ticket, not a vibes thread. “We should launch referral” without a live-essay screenshot pack is how brands invent percentages. Put growth + finance on the same ticket; keep creators out of the first soft-check pass.
• Keep LIVE Auction Requirements and yesterday's LIVE Auction referral-fee policy as separate tickets. LIVE Auction Requirements is a different Latest policies card on this watch (Updated Sep 24). Yesterday's Sep 23 courses card was 26Q4 Seller LIVE Auction Referral Fee Reduction Policy. Soft-check whether your SOPs treat “referral” language as one mega-project or named paths with different owners.
• Refuse invented % / payout slides. If a consultant quotes referral percentages, payout windows, or eligibility without a live Academy or Seller Center receipt dated this week, park the slide.
• Log the Updated date next to the ticket. Updated Sep 24 on this watch — if the live essay later shows a newer Updated label, re-screenshot and re-brief.

Second Latest courses card on this watch: [NEW] Guide to VoC (Voice of Customer) — Updated Sep 24, 2026. Titles + Updated / NEW labels only. Get Live is not inventing VoC workflows, score formulas, seller-center steps, or “what good looks like” from the title alone.

Operator translation without inventing VoC body: when Academy parks a NEW Guide to VoC in Latest courses with an Updated Sep 24 label — especially beside Seller Referral T&C, Program Performance and Costs, and US Smart Promotion FAQ — treat it as a signal to soft-check how your shop currently handles Voice of Customer literacy. Put catalog / merchandising / CX on the ticket. Keep Program Performance and Costs and Smart Promo as separate diligence cards until a live essay you opened explicitly ties them. Invent nothing about VoC score formulas, complaint portals, or “what TikTok will do.”

A VoC guide also appeared in the Sep 22 course slate. An Updated / NEW hub label on Sep 24 is an attention signal, not proof of brand-new VoC mechanics you can invent into a leadership deck. Soft-check the live essay. Screenshot what matters. Keep unfinished Sep 22 VoC literacy on maintenance ownership until screenshots prove otherwise. Do not invent VoC formulas into Seller Referral T&C, Smart Promo, or Program Performance and Costs tickets.

• We will claim: the hub title exists; it was labeled Updated Sep 24, 2026 and NEW on this watch; it appeared in Latest courses beside Seller Referral Program T&C, How to View Program Performance and Costs?, and US Smart Promotion Introduction / FAQ.
• We will not claim: specific VoC workflows; score formulas; CX SLAs; stack rules with Program Performance and Costs or Smart Promo; or any VoC term not verified on a live essay we opened.
• Operator move: open the live VoC guide, screenshot sections that matter to your shop, and attach them to a diligence ticket with a named owner — usually catalog + CX / merchandising — titled distinctly from Seller Referral T&C, Program Performance and Costs, and Smart Promo.

Third Latest courses card on this watch: How to View Program Performance and Costs? — Updated Sep 24, 2026. Critical label hygiene for this week: this is a different Academy card from [NEW] Guide to VoC and from US Smart Promotion Introduction / FAQ. They share an Updated Sep 24 label and a program / promo theme. They are not automatically the same project.

Treat Program Performance and Costs as a separate soft-check ticket until live essays you opened prove otherwise. Do not brief finance as if “VoC + Smart Promo + program costs” is one dashboard project by default. Do not invent cost views, fee columns, eligibility, or GMV gates from the title alone. Screenshot the live card. Assign a named owner — usually finance + growth. Recombine with VoC or Smart Promo only after screenshots prove overlap.

Fourth Latest courses card on this watch: US Smart Promotion Introduction / FAQ — Updated Sep 24, 2026. Titles + Updated label only. Get Live is not inventing Smart Promotion eligibility, bid rules, budget mechanics, stack rules with Mix & Match / Open Collab / Better Price Rewards / Campaign Guide, fees, or GMV targets from the title alone.

Operator translation without inventing promo body: when Academy parks a US Smart Promotion Introduction / FAQ in the Latest courses top beside Seller Referral T&C, NEW VoC, and Program Performance and Costs with matching Updated Sep 24 labels, treat it as a signal to soft-check whether your shop needs a named diligence ticket for Smart Promo literacy — with merchandising + growth + finance on the ticket, not “the creator manager” inventing an SOP from a card title. Soft-check the live essay. Screenshot what matters. Invent nothing. Keep Smart Promo separate from Better Price Rewards (Sep 22) and from BFCM Seller Campaign Guide (Sep 21) until a live essay you opened explicitly ties them.

A Smart Promotion webinar card also appears elsewhere on the Academy hub in older dated webinar rows on this watch; that is not a substitute for opening the live US Smart Promotion Introduction / FAQ Latest courses essay. Soft-check live. Cross-read our Sep 22 post for Rewards / VoC carry-forward and our Sep 21 post for BFCM Campaign Guide context without inventing Smart Promo rules into those older tickets.

Primary policy change on this Sep 24 watch: Latest policies are no longer led by yesterday's Brand Authorization / IP / Cobranded / NEW Originality Protection cluster from the Sep 23 watch. Academy now lists a Live Plants + Shop Tab Eligibility + LIVE Auction Requirements + Intellectual Property Policy teaching set with Sep 24 Updated labels. Get Live is not inventing Live Plants product rules, Shop Tab eligibility criteria, LIVE Auction requirements body, or IP enforcement workflows from secondary blogs or guesswork.

1. Live Plants Requirements — Updated Sep 24, 2026
2. Shop Tab Eligibility Requirements — Updated Sep 24, 2026
3. LIVE Auction Requirements — Updated Sep 24, 2026
4. Intellectual Property Policy — Updated Sep 24, 2026

Brands that staff compliance / catalog / LIVE ops / legal owners will treat this slate as this week's policy diligence queue beside the course / promo cluster above. Brands that only staff “content” will miss the Shop Tab vs Brand Auth naming trap and invent eligibility or Live Plants product rules from card titles.

First Latest policies card on this watch: Live Plants Requirements — Updated Sep 24, 2026. Titles + Updated label only. We did not invent permitted/prohibited plant lists, shipping restrictions, labeling rules, or category gates from the title alone.

Operator translation without inventing policy body: when Academy parks Live Plants Requirements at the top of Latest policies, treat it as a signal to soft-check whether your catalog includes live-plant SKUs (or adjacent perishable / restricted categories) and whether compliance + catalog owners need a named literacy ticket. Soft-check the live essay. Screenshot what matters. Do not invent a product-rules checklist from this article. Keep this ticket distinct from general Prohibited Products Policy education that may appear elsewhere on the Academy hub — Live Plants Requirements is the card named on this watch.

• Open a Live Plants literacy ticket if relevant. Named owner: compliance + catalog. Creators stay out of the first soft-check pass.
• Do not invent prohibited-product slides from this title. Live Plants Requirements ≠ a general prohibited-products mega-deck without live-essay receipts.
• Refuse invented shipping / labeling slides. No live Academy or Seller Center receipt dated this week → park the slide.
• Log Updated Sep 24 next to the ticket; refresh if the live card moves.

Second Latest policies card on this watch: Shop Tab Eligibility Requirements — Updated Sep 24, 2026. Critical label hygiene for this week: this is a different Academy card from yesterday's Requirements for Brand Authorization. They share a “requirements / eligibility” theme in English. They are not automatically the same project.

Treat Shop Tab Eligibility as a separate soft-check ticket from Brand Auth / Cobranded / OPP carry-forward until live essays you opened prove otherwise. Do not brief growth or brand ops as if “brand authorization” covers Shop Tab eligibility by default. Do not invent Shop Tab eligibility criteria, score gates, or approval paths from the title alone. Screenshot the live Shop Tab card. Assign a named owner — usually growth + brand ops / compliance. Recombine with Brand Auth only after screenshots prove overlap. Cross-read our Sep 23 Brand Auth post for prior authorization literacy without inventing Shop Tab criteria into that older article.

Third Latest policies card on this watch: LIVE Auction Requirements — Updated Sep 24, 2026. Titles + Updated label only. Get Live is not inventing LIVE Auction requirements body, eligibility windows, fee amounts, auction calendars, or stack rules from the title alone.

Operator translation without inventing auction body: when Academy parks LIVE Auction Requirements in Latest policies (Updated Sep 24) while Latest courses lead with Seller Referral Program T&C (also Updated Sep 24), treat them as different cards. Also keep this ticket separate from yesterday's Sep 23 courses card — 26Q4 Seller LIVE Auction Referral Fee Reduction Policy (Updated Sep 22 on that watch). Soft-check whether your LIVE ops + finance + compliance owners need a named diligence ticket for LIVE Auction Requirements — open the live card, screenshot language that matters, invent nothing.

• We will claim: the hub title exists; it was labeled Updated Sep 24, 2026 on this watch; it appeared in Latest policies beside Live Plants Requirements, Shop Tab Eligibility Requirements, and Intellectual Property Policy.
• We will not claim: specific LIVE Auction requirements body; eligibility; auction calendars; fee amounts; stack rules with Seller Referral Program T&C or with the prior LIVE Auction referral-fee policy; GMV gates; or any LIVE Auction term not verified on a live essay we opened.
• Operator move: LIVE ops + compliance (+ finance if fee language appears on the live essay) on one diligence ticket; attach live screenshots; refuse invented requirements / % slides; keep titled distinctly from Seller Referral Program T&C and from the Sep 23 LIVE Auction referral-fee maintenance ticket.

Fourth Latest policies card on this watch: Intellectual Property Policy — Updated Sep 24, 2026. Titles + Updated label only. Get Live is not inventing IP enforcement steps, complaint workflows, counterfeit thresholds, or takedown timelines from the title alone.

Intellectual Property Policy also appeared in Latest policies on the Sep 23 watch with an Updated Sep 23 label. An Updated Sep 24 label on this watch is an attention / freshness signal — soft-check the live essay again; invent no enforcement steps. Keep IP diligence separate from Originality Protection Program carry-forward (Sep 23) and from Shop Tab / Live Plants / LIVE Auction Requirements tickets until live essays you opened explicitly tie them. Put compliance + catalog + legal on the ticket. Screenshot what matters.

• We will claim: the four Latest courses titles above exist on this watch with Updated Sep 24 labels; the four Latest policies titles above exist with Updated Sep 24 labels.
• We will not claim: Seller Referral Program T&C mechanics or referral percentages; VoC workflows or score formulas; Program Performance and Costs UI steps or fee columns; US Smart Promotion rules; Live Plants product rules; Shop Tab eligibility criteria; LIVE Auction requirements body; IP enforcement steps; BFCM dates; Better Price Rewards mechanics; brand-auth requirements; OPP mechanics; CBT warehouse SOP steps; Collections promo terms; LIVE Auction referral-fee percentages from Sep 23; GMV targets; or any term not verified on a live essay we opened.
• Operator move: open each live card, screenshot the sections that matter to your shop, and attach those screenshots to named diligence tickets — usually growth + finance for Seller Referral T&C, catalog + CX for VoC, finance + growth for Program Performance and Costs, merchandising + growth + finance for Smart Promo, compliance + catalog for Live Plants, growth + brand ops / compliance for Shop Tab Eligibility, LIVE ops + compliance for LIVE Auction Requirements, compliance + catalog + legal for IP — not “the creator manager.”

September's Academy language is crowded with referral-, VoC-, promo-, Shop Tab-, LIVE Auction-, and IP-adjacent titles. Your Slack channels will invent a mega-program if you let them. Keep the labels distinct until live essays prove otherwise.

• TikTok Shop US - Seller Referral Program T&C — Latest courses #1 Updated Sep 24; invent no referral % / T&C body; not LIVE Auction Requirements; not yesterday's LIVE Auction referral-fee policy.
• [NEW] Guide to VoC (Voice of Customer) — Latest courses #2 Updated Sep 24; invent no VoC workflows; keep separate from Program Performance and Costs and Smart Promo.
• How to View Program Performance and Costs? — Latest courses #3 Updated Sep 24; invent no cost UI / fee columns; not VoC; not Smart Promo.
• US Smart Promotion Introduction / FAQ — Latest courses #4 Updated Sep 24; invent no Smart Promo rules; keep separate from Better Price Rewards (Sep 22) and BFCM Campaign Guide (Sep 21).
• Live Plants Requirements — Latest policies #1 Updated Sep 24; invent no product rules; not a general prohibited-products mega-deck without receipts.
• Shop Tab Eligibility Requirements — Latest policies #2 Updated Sep 24; invent no eligibility criteria; not Requirements for Brand Authorization (Sep 23).
• LIVE Auction Requirements — Latest policies #3 Updated Sep 24; invent no requirements body; not Seller Referral Program T&C; not 26Q4 Seller LIVE Auction Referral Fee Reduction Policy (Sep 23 courses card).
• Intellectual Property Policy — Latest policies #4 Updated Sep 24; invent no enforcement steps; keep separate from OPP carry-forward (Sep 23) until live essays tie them.
• Requirements for Brand Authorization / Cobranded / NEW Originality Protection — yesterday's Sep 23 policy cluster; maintenance — Sep 23 post.
• CBT Warehouse SOP / TikTok Shipping / Collections / LIVE Auction referral-fee policy — yesterday's Sep 23 course cluster; maintenance — Sep 23 post.
• [2026 BFCM] Better Price Rewards One pager — Sep 22 courses card; maintenance — Sep 22 post.
• 2026 Black Friday & Cyber Monday (BFCM) Seller Campaign Guide — Sep 21 policy context; Sep 21 post.

Note the naming traps: TikTok Shop US - Seller Referral Program T&C is not LIVE Auction Requirements and is not 26Q4 Seller LIVE Auction Referral Fee Reduction Policy; Shop Tab Eligibility Requirements is not Requirements for Brand Authorization; [NEW] Guide to VoC is not How to View Program Performance and Costs? and not US Smart Promotion Introduction / FAQ; Live Plants Requirements is not a general prohibited-products invent-from-title deck. If growth, finance, LIVE ops, compliance, and merchandising collapse “Referral + VoC + Performance Costs + Smart Promo + Live Plants + Shop Tab + LIVE Auction + IP + Brand Auth + BFCM” into one “TikTok Q4 project,” stop the meeting. Open the live Academy cards one at a time. Assign separate tickets. Recombine only after screenshots prove overlap.

This Sep 24 watch follows our Sep 23 Brand Authorization + IP + Cobranded + OPP + CBT Warehouse + TikTok Shipping + Collections + LIVE Auction referral-fee post (that dual lead is no longer the Latest top), our Sep 22 Edit products + bulk listing + Better Price Rewards + VoC post, our Sep 21 BFCM Seller Campaign Guide post, our Sep 20 Shop Performance Score post, our Sep 19 Fulfillment Partner post, and our Sep 18 Seller Shipping Protection + Standard / CBT / TikTok Shipping post. A NEW Seller Referral / VoC / Program Performance and Costs / Smart Promo course top plus Live Plants / Shop Tab / LIVE Auction Requirements / IP policy top is an attention rotation — not proof TikTok deleted Brand Auth, OPP, CBT warehouse, LIVE Auction fee education, Edit/Bulk, Better Price Rewards, Enforcement, the BFCM Seller Campaign Guide, SPS trial-run education, Fulfillment Partner docs, or Shipping Protection literacy.

Carry-forward work that still matters

• From Sep 23: Brand Auth + Cobranded soft-checks (separate); IP + OPP diligence; CBT warehouse + TikTok Shipping literacy; Collections promo soft-check; LIVE Auction referral-fee diligence without invented % — Sep 23 post. Today's LIVE Auction Requirements and IP Updated Sep 24 cards sit beside that carry-forward, not instead of it.
• From Sep 22: Edit products + bulk listing catalog literacy; Better Price Rewards diligence (separate from Campaign Guide and from Smart Promo); VoC literacy (today's NEW VoC card is a soft-check refresh, not invented mechanics); Enforcement soft-check — Sep 22 post.
• From Sep 21: BFCM Seller Campaign Guide literacy — Sep 21 post. Keep separate from Rewards, Smart Promo, and LIVE Auction cards.
• From Sep 20: SPS New Version Trial-run literacy; Product Quality Score soft-check; Logistics and Fulfillment Score soft-check; prior Collections promo diligence without invented terms — Sep 20 post.
• From Sep 19: Fulfillment Partner diligence with logistics + finance owners; Corporation / Partnership entity soft-check — Sep 19 post.
• From Sep 18: Seller Shipping Protection enrollment with finance ownership; Standard Delivery vs CBT mode literacy; Return Shipping Protection kept separate — Sep 18 post.
• From Sep 17 / Sep 16: fulfillment-mode clarity before Express promises; Seller Assistant triage rules; Shopify listing field ownership; Beauty Try finance sign-off — Sep 17 post.
• From Sep 15: navigation re-map, follower group readiness — Sep 15 post.
• From Sep 14: Mix & Match + FBT US–MX — Sep 14 post.

September's Seller University tops, as Get Live has published them, have swung from storefront/sampling education, through change-digest / outreach / shipments, through Mix & Match + FBT US–MX, through navigation + follower groups, through Express / Seller Assistant / Shopify / Beauty Try, through Shipping Protection + Standard Delivery + CBT + TikTok Shipping, through a NEW Fulfillment Partner card, through a Shop Performance Score New Version Trial-run cluster (Updated Sep 20), through a Latest policies #1 of 2026 BFCM Seller Campaign Guide on Sep 21, through a NEW Latest courses slate of Edit products + bulk listing + Better Price Rewards + VoC on Sep 22 with Enforcement back to policies #1, through a Sep 23 dual lead of Brand Authorization + IP + Cobranded + NEW Originality Protection on Latest policies and CBT Warehouse Operations SOP + What is TikTok Shipping? + Collections promo refresh + 26Q4 LIVE Auction Referral Fee Reduction Policy on Latest courses, and now — on Sep 24 — to a dual lead of Seller Referral Program T&C + NEW VoC + Program Performance and Costs + US Smart Promotion FAQ on Latest courses and Live Plants Requirements + Shop Tab Eligibility Requirements + LIVE Auction Requirements + Intellectual Property Policy on Latest policies. That is TikTok rotating course attention toward referral / VoC / program-cost / Smart Promo literacy and policy attention toward Live Plants / Shop Tab / LIVE Auction Requirements / IP literacy — without wiping yesterday's brand/IP/OPP or CBT/shipping work.

Brands that thrash rewrite strategy every time a card moves lose. Brands that win treat each watch as a queue update: promote Seller Referral T&C / VoC / Program Performance and Costs / Smart Promo soft-checks into this week's war-room tickets (separate tickets), promote Live Plants / Shop Tab / LIVE Auction Requirements / IP soft-checks into compliance / growth / LIVE / legal ownership, keep Brand Auth / Cobranded / OPP / CBT warehouse / Shipping / Collections / LIVE Auction fee from Sep 23 on maintenance ownership, keep Edit/Bulk/Rewards/VoC from Sep 22 on maintenance ownership, keep BFCM campaign-guide literacy from Sep 21 on active or maintenance ownership, keep SPS soft-checks on maintenance ownership, keep Fulfillment Partner and Shipping Protection on maintenance ownership as the live hub dictates, and refuse to drop red-metric workstreams just because Academy stopped parking them in slot one.

If you are evaluating whether an agency actually operates your shop, ask for last week's Academy note and the tickets it created — including a named growth + finance owner when Seller Referral Program T&C surfaces, a named catalog + CX owner when VoC education surfaces, a named finance + growth owner when Program Performance and Costs surfaces, a named merchandising + growth + finance owner when US Smart Promotion FAQ surfaces, a named compliance + catalog owner when Live Plants Requirements surfaces, a named growth + brand ops / compliance owner when Shop Tab Eligibility surfaces, a named LIVE ops + compliance owner when LIVE Auction Requirements surfaces, a named compliance + legal owner when IP Policy refreshes, and named maintenance owners for unfinished Sep 23 brand/IP/OPP/CBT and Sep 22 catalog/rewards/VoC plus Sep 21 campaign-guide work.

1. Open Seller University and confirm the live visible top — do not operate off this article alone.
2. Open the live TikTok Shop US - Seller Referral Program T&C card (Updated Sep 24 on this watch); screenshot T&C language that matters — invent no referral percentages.
3. Open the live [NEW] Guide to VoC (Voice of Customer) (Updated Sep 24); screenshot what matters — invent no VoC workflows. Keep separate from Program Performance and Costs and Smart Promo.
4. Open the live How to View Program Performance and Costs? (Updated Sep 24) as a separate ticket — invent no cost UI / fee columns.
5. Open the live US Smart Promotion Introduction / FAQ (Updated Sep 24); screenshot what matters — invent no Smart Promo rules, fees, or GMV. Keep separate from Better Price Rewards and BFCM Campaign Guide until live essays prove overlap.
6. Open the live Live Plants Requirements (Updated Sep 24); screenshot category guidance that matters — invent no product rules. Keep distinct from general prohibited-products invent-from-title decks.
7. Open the live Shop Tab Eligibility Requirements (Updated Sep 24); soft-check eligibility literacy — invent no criteria. Keep separate from Brand Auth carry-forward (Sep 23).
8. Soft-check LIVE Auction Requirements (Updated Sep 24) and Intellectual Property Policy (Updated Sep 24) — invent no auction requirements body or IP enforcement steps. Keep LIVE Auction Requirements separate from Seller Referral T&C and from Sep 23 LIVE Auction referral-fee maintenance.
9. Keep Sep 23 Brand Auth / IP / OPP / CBT / Shipping / Collections / LIVE Auction fee tickets on maintenance — Sep 23. Keep Sep 22 Edit/Bulk/Rewards/VoC and Enforcement tickets on maintenance — Sep 22. Keep Sep 21 BFCM Campaign Guide literacy on maintenance — Sep 21.
10. Explicitly distinguish Seller Referral T&C from LIVE Auction Requirements from Sep 23 LIVE Auction referral-fee policy, Shop Tab Eligibility from Brand Auth, VoC from Program Performance and Costs from Smart Promo, Live Plants from general prohibited-products, and IP from OPP in every ticket title.
11. Refuse any deck that quotes referral %, VoC formulas, Smart Promo rules, Shop Tab eligibility criteria, Live Plants product rules, LIVE Auction requirements body, IP enforcement steps, Brand Auth requirements, OPP mechanics, CBT SOP steps, shipping rates, Collections promo terms, LIVE Auction referral-fee %, BFCM dates, Rewards mechanics, fees, or GMV targets without a live Academy or Seller Center receipt dated this week.

• Confirm live Academy top cards match this watch (or note the delta).
• Screenshot TikTok Shop US - Seller Referral Program T&C (title + Updated Sep 24 label + any body sections that matter) — invent no referral percentages.
• Screenshot [NEW] Guide to VoC (Voice of Customer) (title + Updated Sep 24 / NEW labels + any body sections that matter) — invent no VoC workflows.
• Screenshot How to View Program Performance and Costs? as a separate ticket from VoC and Smart Promo — invent no cost UI / fee columns.
• Screenshot US Smart Promotion Introduction / FAQ (Updated Sep 24) — invent no Smart Promo rules, fees, or GMV; keep separate from Rewards / Campaign Guide.
• Screenshot Live Plants Requirements (Updated Sep 24) — invent no product rules; keep distinct from general prohibited-products invent-from-title decks.
• Screenshot Shop Tab Eligibility Requirements (Updated Sep 24) — invent no eligibility criteria; keep separate from Brand Auth (Sep 23).
• Screenshot LIVE Auction Requirements (Updated Sep 24) — invent no requirements body; keep separate from Seller Referral T&C and from Sep 23 LIVE Auction referral-fee maintenance.
• Screenshot Intellectual Property Policy (Updated Sep 24) — invent no enforcement steps; link to Sep 23 IP / OPP maintenance.
• Keep Brand Auth / Cobranded / OPP / CBT / Shipping / Collections / LIVE Auction fee tickets from Sep 23 on maintenance — Sep 23 post.
• Keep Edit/Bulk/Rewards/VoC / Enforcement tickets from Sep 22 on maintenance — Sep 22 post.
• Keep BFCM Seller Campaign Guide literacy from Sep 21 on maintenance — Sep 21 post.
• Keep SPS / Product Quality / Logistics score tickets from Sep 20 on maintenance — Sep 20 post.
• Keep Fulfillment Partner diligence from Sep 19 and Shipping Protection / Standard Delivery notes from Sep 18 on maintenance unless live hub re-elevates them.
• Distinguish Seller Referral T&C vs VoC vs Program Performance and Costs vs Smart Promo vs Live Plants vs Shop Tab vs LIVE Auction Requirements vs IP vs Brand Auth vs OPP vs CBT warehouse vs Collections vs LIVE Auction fee vs Rewards vs Campaign Guide in ticket titles.
• Re-verify Sep 15 navigation bookmarks for Products / Campaigns / Performance.
• Log Academy Updated dates next to each ticket.

Get Live runs TikTok Shop for brands. Seller University watches are how we keep the operating calendar honest: when TikTok elevates Seller Referral Program T&C + NEW VoC + Program Performance and Costs + US Smart Promotion Introduction / FAQ into Latest courses — especially while Latest policies rotate to Live Plants Requirements + Shop Tab Eligibility Requirements + LIVE Auction Requirements + Intellectual Property Policy — we create tickets with owners and due dates. We do not publish vibes as strategy. We do not invent referral T&C mechanics, referral percentages, VoC workflows, program-cost UI steps, Smart Promo rules, Live Plants product rules, Shop Tab eligibility criteria, LIVE Auction requirements body, IP enforcement steps, Brand Auth requirements, OPP mechanics, CBT warehouse SOP steps, shipping rates/SLAs, Collections promo terms, LIVE Auction referral-fee percentages, BFCM dates, rewards mechanics, eligibility, fees, GMV targets, Enforcement thresholds, SPS formulas, partner fees, or SLAs. Creators remain delivery infrastructure inside that system; the buyer of this page is the brand paying for ops. Get Live currently operates for four paying clients — PYM, Dryello, Eton, and Bristle Beast — and CORE is Justin's brand, not one of those four. We do not invent GMV for any of them in this article.

If you want that cadence on your shop — including Seller Referral T&C soft-check packs kept separate from LIVE Auction Requirements, VoC diligence without invented workflows, Program Performance and Costs literacy kept separate from Smart Promo, Live Plants / Shop Tab / IP diligence without invented criteria, and maintenance ownership for Sep 23 brand/IP/OPP/CBT plus Sep 22 catalog/rewards/VoC plus Sep 21 campaign-guide work — send a Shop ID for a free analysis or book time with CEO Rob from the site CTAs. We will tell you what we would change this week, with Academy receipts, not invented GMV.

• US TikTok Shop Seller University hub: https://seller-us.tiktok.com/university
• Latest courses as of this Sep 24, 2026 morning watch: TikTok Shop US - Seller Referral Program T&C (Updated Sep 24, 2026); [NEW] Guide to VoC (Voice of Customer) (Updated Sep 24, 2026); How to View Program Performance and Costs? (Updated Sep 24, 2026); US Smart Promotion Introduction / FAQ (Updated Sep 24, 2026)
• Latest policies as of this Sep 24, 2026 morning watch: Live Plants Requirements (Updated Sep 24, 2026); Shop Tab Eligibility Requirements (Updated Sep 24, 2026); LIVE Auction Requirements (Updated Sep 24, 2026); Intellectual Property Policy (Updated Sep 24, 2026)
• Prior Sep 23 watch (Brand Auth / IP / Cobranded / OPP; CBT / Shipping / Collections / LIVE Auction fee): Sep 23 post
• Prior Sep 22 watch (Edit/Bulk/Rewards/VoC courses; Enforcement #1): Sep 22 post
• Prior Sep 21 watch (BFCM Campaign Guide was policies #1): Sep 21 post
• Prior Sep 20 SPS course cluster: Sep 20 post
• Prior Get Live watches: Sep 19, Sep 18, Sep 17, Sep 15, Sep 14, Sep 11

Disclosure: Get Live is a US TikTok Shop agency / certified partner writing for brand operators. Academy content and Seller Center UI can change without notice. Soft-check live TikTok surfaces before you brief leadership. We do not invent features, GMV, prices, Seller Referral Program T&C mechanics, referral percentages, VoC workflows, Program Performance and Costs UI steps, US Smart Promotion rules, Live Plants product rules, Shop Tab eligibility criteria, LIVE Auction requirements body, IP enforcement steps, Brand Authorization requirements, cobranded eligibility, Originality Protection Program mechanics, CBT warehouse SOP steps, TikTok Shipping terms, Collections promo terms, LIVE Auction referral-fee percentages, BFCM campaign terms, Better Price Rewards mechanics, Enforcement thresholds, SPS score formulas, partner eligibility, SLAs, or credentials. For essays not opened on this run, this article asserts titles and Updated labels only.